| General | |
|---|---|
| Authors | Victor Lorin Purcarea |
| Publisher | Universitatea Carol Davila |
| Year | 2020 |
| Others | |
| Identification | |
| ISBN-13 | 9786060110873 |
| Format | |
| Pages | 108 |
Health care marketing. University course for 1st year students in Carol Davila University of Medicine and Pharmacy
33,75 lei
Informații suplimentare
Descriere
Structura pe capitole:
1. THE HEALTH CONCEPT AND THE HEALTH SYSTEM
2. THE CONCEPT OF MARKETING IN HEALTH CARE SERVICES
3. THE CONCEPT OF HEALTH CARE SERVICES
4. HEALTH CARE MARKETING RESEARCH
5. POLICIES & STRATEGIES IN HEALTH CARE SERVICES
6. THE FUNDAMENTALS OF HEALTH CARE SOCIAL MARKETING
