Business communication and NLP: successful drivers in theory and practice

This book facilitates understanding behavioural and organisational change and leadership development. With first-hand experience of getting a PhD in Neuro-Linguistic Programming (NLP) Perspectives on Negotiating and Selling, I can say that this book reflects the practical capacity I have gained by closely working with business leaders and managers in their struggle to bring about fast change for themselves and their organisations.

This book extensively uses the concept of NLP to help both business students and professionals improve their communication skills, develop their leadership skills, build rapport, make positive changes, improve team working to boost performance, work one-to-one as well as with groups, and accomplish their goals. Firstly, used in a business context, it demonstrates, with clear and practical examples, the advantage of applying NLP to the workplace in order to overcome barriers towards success and develop a winning mindset. Secondly, it shows how to positively interact with your colleagues and establish better working relationships so as to improve communication skills and create rapport with your team-mates. Thirdly, this book is an engaging guide of how to motivate and inspire through the language you use to lead people to perform. Fourthly, it spells out in detail how to deal with difficult interlocutors to set and achieve ambitious goals in a selling or negotiating process, what the benefits are for using NLP in business in order to get the best from our everyday performance, expand our NLP knowledge and resources and, moreover, avoid the pitfalls of others.

This book tackles five parts, with each part being parcelled off into bite-sized pieces easy to assimilate. You can either use this book whatever the chapter may be, or make use of the information given in one or more chapters according to your interests and needs.

The book provides students with applications of NLP headed towards favourite areas such as conducting negotiations, closing deals, making sales, taking them through specific linguistic strategies and techniques used as power tools to take control within the workplace.