| General | |
|---|---|
| Authors | Argentina Velea |
| Publisher | Universitara |
| Year | 2015 |
| Others | |
| Identification | |
| ISBN-13 | 9786062802967 |
| Format | |
| Pages | 216 |
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Two Stories about Soup
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Descriere
Summaries and practice tests in marketing – Argentina Velea
Cuprinsul cartii:
RETHINKING AND REINVENTING MARKETING/7
1. Starting up/7
2. Vocabulary/8
3. Reading: Building customer relationships – increasing customer loyalty/11
4. Language Review/15
5. Translation Exercises/17
6. Writing Letters /42
7. Practice Test /44
CUSTOMERS AND PRODUCTS
Starting up /48
Vocabulary /49
Reading: Problem analysis vs. decision making /51
Language Review/54
Translation Exercises/57
Writing Letters of Application (I) / 66
7. Practice Test /67
APPROACHING NEW CUSTOMERS /71
Starting up/ 71
Vocabulary /72
Customer Centrality/74
Language Review/77
Translation Exercises/80
Writing Letters of Application (II)/119
Practice Test /119
DEVELOPING NEW PRODUCTS /123
Starting up /123
Vocabulary /123
Reading: Products, service marketing and branding strategy /125
Language Review/139
Translation Exercises/142
Writing Letters of Complaint and Aology/160
Practice Test/ 161
NEGOTIATIONS /165
Starting up/ 165
Vocabulary/165
Reading: The New Age of Negotiation /167
Language Review /183
Translation Exercises/185
Writing Letters of Complaint/201
Practice Test / 202
List of irregular verbs / 207
BIBLIOGRAPHY /214
