| General | |
|---|---|
| Authors | Greg Hoffman |
| Publisher | Penguin Books Ltd |
| Year | 2023 |
| Others | |
| Language | Engleză |
| Identification | |
| ISBN-13 | 9781847943569 |
| Format | |
| Dimensions | 13 x 20 cm |
| Pages | 304 |
| Cover | Paperback brosat |
Informații suplimentare
Descriere
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns – from 'Just do it' to the famous Nike swoosh – capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history – for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
